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How Mobile SEO is Different from Desktop SEO?

Modern day environment is all about going mobile – be it for the basic research, shopping, marketing etc. This is something that impacted the traditional approaches to reaching out the target audience....

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Google Introduced New Block of SEO – RankBrain Algorithm

Google has recently introduced its artificial intelligence algorithm. It is often referred as a new piece of the SEO puzzle. This ranking signal is named as RankBrain. It is expected to serve improved...

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Role of Paid Search in Business Growth

It won’t be sensible enough to ignore the significance of online marketing strategy especially the inbound one as the customers are getting smart and know exactly what they want. It’s just not limited...

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SEO Trends to Drive Your Marketing Engine at a Competitive Pace

If you belong to the SEO industry, you would also agree to the statement that – 2015 was an exciting year for SEOs. Long- awaited Mobilegeddon update stroked the market, penalising the sites that were...

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9 Amazing Tactics to Engage More Audience over Social Media

Be it marketers or brand ambassadors, everyone has realised that being active on social media is pivotal to the business success. But the problem they face is developing and scheduling the most...

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Boost Your PPC Campaign’s Performance in 5 Easy Ways

How amazing it is – when your PPC campaign hits the target – traffic is constantly uprising, much more visitors are converted into clients and the ROI generated is sky-rocketing. It literally makes you...

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Is Your Website Business-Hurting or Business-Helping?

You might be remembering the excitement you felt on the launch day of your business website. Having a presence online makes it easier to reach your potential customers. But is your website really...

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Website’s Performance: Fusion of UX and SEO Payoffs Better Results

For the recent few years, there has been a continuous debate about the relationship between UX and SEO. Here’re some insights to prove that they have a perfect chemistry, which positively impacts the...

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Google AdWords Announced New Features for Mobile Ads

Addressing the specific needs of users shifting towards the mobile trend, Google came up with the new set of tools and advanced features for AdWords.   The alterations and additions have been made...

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Google’s Penguin Update Released – Know How It can Prove Useful for Business

Google introduced the first of its Penguin version in 2012 to obstruct blackballed sites that were buying links or obtaining them through link networks to boost Google rankings. With the release of...

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